AI-Powered Personal Fragrances

AI-Powered Personal Fragrances
Apr 2023

A personal fragrance has the enchanting ability to captivate the senses and leave a lasting impression on those around us and Noteworthy is introducing personalized fragrances for a new generation with the power of AI. Noteworthy describes itself as "the first ever company to use AI, data science, and proprietary technology to reimagine the fragrance discovery process, helping people discover a Noteworthy fragrance as unique as they are."
Personalized fragrances are on the rise as people seek unique and tailored sensory experiences. Fragrance is one way that people are exploring their individuality and expressing themselves, especially as they become more aware of the power of scent to evoke emotion and create memories. This demand for personalization is changing the fragrance industry, as is artificial intelligence. In Noteworthy's case, an algorithm is used to determine personalized scent recommendations.